Accompanied by a full-time, experienced and client-friendly technician, our two
usability lab offerings: MobiLAB and MobiLAB PC allow researchers to clearly
observe and evaluate the testing of any type of interactive product during the
qualitative market research testing process. Facial reactions, hand/eye movements
and body language are combined electronically with images of the product being
tested and are displayed in a picture-in-picture format, providing simultaneous
observation and feedback of the product/participant interaction. MobiLAB is
a very flexible system that can be customized to meet client preferences and the
specific needs of a study. Ideal for testing websites, hand-held devices, kiosks,
interactive software, etc. MobiLAB can support any testing scenario including
IDIs, dyads, mini groups, and full focus groups.


MobiLAB™ Includes:

  • Two remotely controlled cameras that can be placed anywhere in a room

  • Direct inputs from a respondent’s PC at full VGA resolution

  • Digital switching equipment to provide picture-in-picture display

  • 32” LCD monitor in the client viewing room

  • DVD recording of all the sessions

Does not include a PC for the respondent room.


MobiLAB PC is a PC based usability lab that is designed specifically
to support the testing of websites and software related products. 
Utilizing Morae screen capture software, it allows clients to clearly
observe and evaluate user testing. MobiLAB PC is always accompanied
by an experienced full-time technician and can easily support multiple
testing scenarios including IDI’s, mini groups and full focus groups with
up to eight users. 

MobiLAB PC Includes:

  • Full-time onsite technician for system set up and operation

  • PC in the respondent room with redundant keyboard and mouse
    controls for easy moderator access

  • Morae™ screen capture software and a webcam camera to provide
    picture-in-picture display (PIP) and recording of respondent’s screen
    activity and facial reactions

  • Two 20” LCD monitors in the client viewing room to display the PIP

  • Real-time “video marking” of points of interest

  • DVD recording of all sessions in PIP format as Windows Media files

  • DVD recording of all sessions in PIP format as Morae RDG files

Interactive Video has MobiLAB resources all across the country to provide consistent technology support wherever your research takes place.  Multiple markets are our specialty.  Our team will be happy to advise the package that best suits the purposes of your study.

MobiLAB Online

MobiLAB Online is an online solution for conducting one-on-one usability interviews remotely from the comfort of the home or office. This technology provided by Interactive Video Productions, offers face-to-face interaction with respondents using audio and video together with the ability to share desktops for real-time observation and collaboration.

Conduct usability interviews around the world without the need for travel. Harness the convenience and precision of web conferencing and let IVP asist in you in unlocking the untapped potential of remote usability.

Rich multimedia

Complete mobile collaboration
  • IDIs or up to 6 individuals from any location can be interviewed simultaneously

  • Unlimited number of viewers

  • Live chat for remote observers and ability to join break-out rooms and message privately

  • Content sharing with participants from the moderator’s computer

  • Whiteboard with marker capabilities

  • Mini polls for collective answers

  • Recording of interviews with immediate archiving for up to 1 year

Respondent preparation

Prior to your study, IVP will check that participants are properly equipped and prepared for their online experience. This includes:
  • Testing of participant webcams to ensure high-quality video capture

  • Sending cameras to participants who do not possess their own webcams

Hands-on technical support

IVP provides a full-time technician to oversee the interviews and serve as a point of contact for technical support. Our staff is fully-trained on all functionality of MobiLAB Online and able to assist both participants, moderator and viewers with any questions that might arise.


Per day (10 hours) - $1,500
Per one-hour interview - $200


Bob Granito -
Tel. +1.732.970.9446