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Integrated Lab Solutions

Fast, comprehensive behavioral & emotional measures integrated into one lab.

MobiLAB™ Integrated

The Imotions platform and dedicated IVP System Operator allow you to combine and synchronize responses to your stimuli, capturing behavioral and emotional measures from Eye Tracking, Facial Coding, EEG, GSR, EMG, ECG plus self-report surveys.

One Integrated Lab for Emotional and Behavioral Measures

Facial Coding
Icon Eye Tracking
Icon - EEG
Biometrics
Integrated Behavioral & Emotional Measures

Technologies that Feature in MobiLAB™ Integrated

Facial Coding

Facial Coding

Measures emotional engagement responses to video stimuli, scientifically and unobtrusively revealed through facial expression activity. Based on the Paul Ekman FACS system.

  • Reveals manifestations of underlying emotional states
  • Recognizes universal basic emotions and valence
  • Sensor: Any webcam
Eye Tracking

Eye Tracking

Captures the conscious and unconscious eye gaze movement of a respondent.
Options: Remote (desktop) & Mobile (head-mounted glasses).

  • Quantifies and analyzes visual attention
  • Reveals what, when, and for how long information is absorbed and processed by the respondent. Tracks gaze position & pupil dilation
  • Sensor: Remote & mobile eye trackers from Tobii, ASL, EyeTech, The Eye Tribe, etc…
EEG

EEG

Get insights into brain reactions and arousal by recording brainwaves across the cortex, taking in data points at a rate of 2,000 times per second.

  • Reveals perceptual, cognitive and emotional processing
  • Measures: Motivation, Engagement and Workload
  • Sensor: ABM B-Alert & Emotiv EPOC head sets

Biometric Technologies that Feature in MobiLAB™ Integrated

ECG

GSR

Get insights into human arousal, emotional excitement and stress by measuring galvanic skin response – skin conductance, also known as electrodermal activity.

  • Reveals emotional responses of a respondent via sweat gland activity
  • Measures the psycho-physiological arousal of a person
  • Sensor: Shimmer3 GSR+ Unit & Affectiva Q Sensor
GSR

ECG & EMG

Electrocardiogram / Electromyography records the spatio-temporal characteristics of electrical impulses associated with muscle contractions of the heart (ECG) and of skeletal muscles (EMG) Measuring muscle movement, including micro muscle movement, lends insight into emotional responses occurring at less conscious levels.

  • Measure the heart’s response to physical exertion
  • Analyze biometrics of human movement
  • Sensor: Shimmer3 EXG Unit
API

API (Application Programming Interface)

Input & Output your chosen API for full flexibility and feedback loop interaction.

  • Forward data from Mobilab™ Integrated to third party software or hardware
  • Forward data from third party software or hardware to Mobilab™ Integrated
  • Sensor: Any third party sensor, software application or algorithm

MobiLAB™ Integrated's flexible lab setups offers solutions for a variety of research scenarios

Standard Lab Setup to Evaluate Screen Based Stimuli

Integrated Lab Set Up

Camera Lab Set-up to Evaluate Objects and Mobile Devices

Integrated Lab Set Up Mobile Devices

Mobile Lab Set-up to Evaluate Real Life Environments

Integrated Lab Set Up In-Store

Interview Set-up

Integrated Lab Set Up Interview Style