Online Eye Tracking
Now marketing research respondents can participate in eye tracking research from anywhere they have a webcam and the internet.
MobiLAB™ ET Online
MobiLAB™ ET Online delivers the same advanced eye tracking metrics as traditional in-person eye tracking. Researchers can measure what people engage with, for how long they engage and the order in which they engage.
Eye tracking made ubiquitous, scalable and cost-efficient
Advanced Eye Tracking Metrics
Multiple tracking algorithms communicate to identify the face, key features, eyes, iris and movements in 3D, allowing for the most accurate tracking possible, even in a remote webcam environment when people move, lighting changes or the face is partially obstructed.
High Quality Data Visualization
The Sticky platform includes powerful visualizations with viewers’ gaze data superimposed over the stimulus. Based on fixation counts, the heat map and transparency map gives an aggregated view of the results including what is seen and what is ignored. The connected dots display data from one or several recordings as individual gaze points and scan paths.
The platform also allows for second-by-second moving heat map, transparency map and dot map visualizations which replay the aggregated gaze data in a movie format. The visualizations show where viewers looked over time, and can be exported as video clips or viewed directly in the software.
Immediate Results on Researcher Portal
MobiLAB™ ET Online comes with an easy-to-use web portal. The Eye Portal provides a comprehensive platform for stimuli presentation, recording, visualization and analysis of the remote eye tracking.
Applications of MobiLAB™ ET Online
Testing Ad Placement Value
Optimizing Print Ads
Web Usability and Conversation Testing
Video Ad Testing