Measure and track changes in subconscious responses to media to optimize your clients’ ability to create and deliver brand messages that connect with the emotions of their targets.
Capture your data quickly and cost-effectively, using IVP’s MobiLAB™ EEG neuromarketing lab, powered by Neurospire. Accompanied by a trained IVP System Operator, MobiLAB™ EEG uses brain-imaging technology to scientifically measure subconscious emotional responses to stimuli, revealed through brain activity.
MobiLAB™ EEG in 3 Easy Steps:
Respondents view media stimulus wearing leading edge EEG headsets
Our EEG devices record brainwaves across the cortex, taking in data points at a rate of 2,000 times per second
Respondents’ raw brainwave responses are decoded into emotional engagement scores and reported back to the moderator in real-time
Key Features of MobiLAB™ EEG that Support Your Qualitative Research Objectives
Quick set up and operation by an IVP technician
Capture and display emotional responses, frame by frame
Receive dashboard results within 24 hours of your session
Identify peaks, trends and outliers
Capture data easily for more dynamic reporting