Interactive Video Productions is excited to sponsor, in in partnership with HCD Research, a complimentary Lunch & Learn on June 7 in New Jersey introducing researchers to applied consumer neuroscience and how, when combined with traditional market research, it is possible to optimize product design and response to advertising and communications campaigns.
Integrating Applied Neuroscience with Traditional Market Research to Optimize Product and Advertising Impact
Wednesday, June 7 at 11:45am
700 Commons Way, Bridgewater, NJ 08807
What Will You Learn?
- How to use market research to optimize products based on how people feel when they experience a product in addition to what they say about the experience.
- How to integrate cognitive and non cognitive perception to create consistency between product promotion and product experience.
- When to supplement traditional research methods with applied neuroscience tools
Dr. Michelle Niedziela, Scientific Director, HCD Research
Glenn Kessler, President and CEO, HCD Research
Seth A. Cohen, Director, Market Research, Shionogi, Inc.
Marcella Markman, Vice President of Communication and Sensory Research
Let’s Chat About Your Upcoming Project
+1 (732) 970-9446