Eye Tracking Labs
Our Eye Tracking service, powered by Tobii, provides both qualitative and 
quantitative results that allow you to climb into the eyes and mind of a
consumer to gain true insight into a product's design implications. Results
are designed for immediate ease of analysis with no expertise required.
What is Eye Tracking?
Eye Tracking is a combined software and hardware package designed to capture
the conscious and unconscious eye gaze movement of a respondent. The ability
to measure response through eye gaze adds real value to behavioral research and
analysis. Eye Tracking is a Unique and Reliable Method for
Assessing Design Impact
or Usability of print media, websites, package design, virtual store shelving, etc.
Why Use Eye Tracking?
- Eye tracking gives you clearer results and unveils information
normally missed by other testing methods. - Eye Tracking captures all eye gaze movements instantly (showing
what, when, for how long and in what order information is absorbed
and processed by the respondent). It enables you to follow a user's
visual navigation efforts even if he or she is not verbalizing
thought processes. - Advanced technology and software saves you the need for expertise.
Large studies can be conducted in a timely, cost-efficient manner. - Understand user behavior and predict audience response to maximize
the impact of your marketing and design success
Our Tobii technology
- Our Tobii Eye Trackers are integrated into a 17” TFT monitor and are ideal for all
forms of eye tracking studies with stimuli that can be presented on screen. - We can track everyone, regardless of ethnic origin, age, use of glasses or contact lenses.
- Advanced tools for analysis and visualization allow for in-depth qualitative and quantitative analysis.
Data is easily taken to meaningful comparison, interpretation and powerful visual presentation. - Eye Trackers have no visible or moving “tracking devices” that might affect the subject.
Large freedom of head movement allows respondents to behave naturally as in front of any
other computer screen and in-depth and accurate studies can be performed without fatigue.
