Interactive Video Productions is excited to sponsor, in partnership with HCD Research, a complimentary Lunch & Learn on July 19 in San Francisco introducing researchers to applied consumer neuroscience and how, when combined with traditional market research, it is possible to optimize product design and response to advertising and communications campaigns.
Join Us at a Complimentary Lunch & Learn
Integrating Applied Neuroscience with Traditional Market Research to Optimize Product and Advertising Impact
Wednesday, July 19 at 11:45am
Marines’ Memorial Club & Hotel
609 Sutter Street, San Francisco, CA 94102
Valet Parking Included at Olympic Parking Garage (665 Sutter Street)
What Will You Learn?
- How to use market research to optimize products based on how people feel when they experience a product in addition to what they say about the experience.
- How to integrate cognitive and non cognitive perception to create consistency between product promotion and product experience.
- When to supplement traditional research methods with applied neuroscience tools
Dr. Michelle Niedziela, Scientific Director, HCD Research
Glenn Kessler, President and CEO, HCD Research
Allison Gutkowski, Director of Communication and Sensory Applications, HCD Research